"Primary Drive 0 not found" on new Dell

Question:
Bought a new Dell PC and received it last week. In the last couple of days when I have booted, I get Primary Drive 0 Not Found message, and it won't boot. I enter set up and it shows primary master drive as not detected.
If I then switch off and restart, everything works as normal.
This doesn't happen every time I boot, but I am of course concerned.
Is this happening to anybody else?
Answers:
Try searching the Dell Community Forum - if it's a Dimension
Answers:
sounds like the IDE cable may have been loose and now it's lost connection... or the hard drive is potted.
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